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Enterprise network marketing strategies and techniques to share

发布时间:2014-07-02  点击次数:1066

With the continuous development of the Internet terminals, many companies will own marketing mode positioning for the network marketing. Thus for modern enterprises, the need to know what are the major mode of network marketing strategy? Generally effective Internet marketing strategy are: network brand strategy, well-known enterprises can off-line brand extension to online, average company can quickly set up the brand image via the Internet. Save the original page strategy, this point a lot of advertising costs of traditional marketing.

Internet marketing strategy one: network brand strategy

Is one of the important tasks of the network marketing on the Internet to build and promote enterprise's brand, well-known enterprises can off-line brand extension to online, general enterprise You can quickly set up the brand image through Internet, and improve enterprise's overall image. Network brand construction is based on enterprise website construction, through a series of measures to promote, to customers and the public's perception of the enterprise and the approval. To a certain extent, the value of network brand even higher than the direct income through the network.

Internet marketing strategy 2: web strategy

Can choose to compare has advantages of small and medium-sized enterprises set up their own web site address, after the establishment due to maintenance personnel, and pay attention to the propaganda, this point to save the original traditional marketing a lot of advertising costs, and extensive use of search engine will enhance the search rate, to a certain extent for small and medium-sized entrepreneurs is better than the advertisement effect.

Internet marketing strategy 3: promotion strategy

Network promotion is the use of the Internet to promotion, is the use of modern network technology to the virtual market transfer information on services, to spark demand, cause the buying behavior of consumers to purchase desire and activities. There are four network promotion form, online advertising, website promotion, sales promotion and relationship marketing. Online advertising is mainly with the help of a well-known web site (ISP and ICP), free email and some free public interaction sites (such as newsgroups, bulletin board) to release the products information of enterprises, to promote enterprise and product promotion.

After mastering these Internet marketing strategy, let's take a look at what network marketing skills to master?

Increases the network marketing skills to a potential customer database

Browse the many sites, but few direct purchase, most of the sites are let these people quietly, quietly away, wasted a lot of potential customers. So the little black suggest you, must use a skill, let most of the website of your users are willing to leave your contact way. So as long as you keep on development Let potential customers willing to accept the database marketing strategy, they will gradually become your clients.

Network marketing skills 2: improve customer repeat purchase

1, coupons strategy: after a customer orders successful, be sure to give the customer a coupon, then within a certain period of time, when buying a product, a coupon can serve as a certain amount, but obsolete. So the customer will think of some way to spend this coupon or given to his friend in need.

2, database marketing: to customers on a regular basis the push of valuable information to the customer, at the same time reasonable supplementary products promotional advertising. Because most of the domestic e-commerce sites Will only stiffly serve ads to the customer, so the effect is very poor. You must be sent to the customer information users love. What information reasonable into advertising, customers like?

These recommendations are almost all of the small and medium-sized enterprises can carry out the effective method of now after watching, everybody can immediately experience to rely on the network marketing, as well as the user experience is at any time are likely to create miracles.